How To: Use Twitter as an SEO Strategy
Twitter is quickly becoming an increasingly important tool for digital markets. While there’s little doubt that social media initiatives like Twitter impact search engine ranking, there is some...
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Twitter Parties a Social Way to Boost Your Brand
It’s easy for businesses to claim they’re social by using traditional social media resources, but when other duties of the day create delayed responses to questions and sporadic check-in’s, real-time...
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The Social Movement: What it Really Means
You may have heard about the ongoing Occupy Wall Street protest. I’ve been following the story and it made me wonder: Are we witnessing the next big movement of our time?” Now I’m not talking about a...
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Twitter Enhanced Profile Pages: What It Means for Your Brand
Last December, Twitter announced a new feature that piqued brands’ interest: enhanced profile pages. Only 21 select brands committed to spending $2 million in ads, such as Coca-Cola and Best Buy, got...
View ArticleSMO: Fake Twitter Followers
Apparently, about 41% of President Barack Obama’s followers on Twitter are fake (“spambots”) (DigitalTrends). Why does this matter? And how do fake followers affect accounts such as business pages?...
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ZOG WEEKLY: TWITTER MARKETING, FITNESS APPS, AND THE HOVERCAT
Twitter unveils new interest-targeting Using Promoted Tweets within your marketing strategy is now even easier. Twitter just launched interest-targeting as a way to connect with users who are more...
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All “A-Twitter” Over the Basics: Bios and Hashtags
Twitter has been revolutionizing our vocabulary since 2006. A “tweet” no longer refers to the sound a bird makes and a “follower” doesn’t immediately bring to mind a physical stalker. Entire...
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Twitter Unveils New Profile Updates
“Twitter brings you closer,” said CEO Dick Costolo during his Today Show interview. In an effort to help you connect even more easily with other users, a new profile page layout has been unveiled. The...
View ArticleZOG WEEKLY: A “GANGNAM STYLE” WORLD RECORD, TWITTER MARKETING AND THE BEAUTY...
“Gangnam Style” breaks a Guinness World Record Talk about a viral video! The “Gangnam Style” music video from Korean rapper Psy just broke the Guinness World Record for “Most Likes on YouTube” with...
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3 Vital Social Channels for 2013
“2013’s emerging trends will focus on how to measure, analyze, and engage audiences effectively on social networks.” - Search Engine Journal. As social media continues to increase its presence in...
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Reaching power users: Brands that know moms
New moms use social media for more than just sharing pictures of their growing families. They connect online in order to make informed purchases and decisions regarding the wellness of their families....
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(CASE STUDY) Starbucks’ “Tweet-a-Coffee”: Turning Tweets into Sales
Coffee fanatics now have a new way to share their obsession, courtesy of Starbucks’ “Tweet-A-Coffee,” Launched on October 28, the program allows U.S. users to sync their Starbucks and Twitter accounts...
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Lights! Camera! Social! Keys to Working Title Films’ Success
The hyper-competitive Hollywood landscape is a fusion of business and artistry, an industry dedicated to producing quality advancements to the art of cinema. It’s populated by monolithic studios and...
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Flying High with Social Media: Sun Country is ready for takeoff
By ZOG Digital With nonstop service to more than 30 locations, Sun Country Airlines based out of the Mendota Heights suburb of Minnesota’s Twin Cities, is primed for takeoff. Their solid initial social...
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A Digital Hail Mary: How to use your remaining advertising budget
By Sara Flick Digital marketing provides brands the opportunity to build awareness and generate consumer engagement in ways that are tangible and trackable. When it comes to investing resources,...
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Pumping up search & social media marketing at Orangetheory Fitness
By ZOG Digital Orangetheory Fitness is more than a gym; it’s a philosophy of health and a scientifically proven weight and fitness method. The company prides itself on real results through exciting...
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Smashburger’s digital potential is cooked to perfection
Smashburger has a passion for quality burgers, shakes and fries, and is not shy about letting the world know that smashed is better. The Colorado-based franchise is the fastest growing, fast casual...
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Local Taking Center Stage with the Twitter Nearby Feed
TWITTER NEARBY FEEDS PROVIDE NEW OPPORTUNITIES FOR DIGITAL MARKETERS TO REACH LOCALLY By ZOG Digital One of the big trends to look forward to in 2014 is the localization of social media. Twitter is...
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Hyper-targeting on Twitter: How businesses can leverage big data
Businesses now have a new tool to target specific audiences on Twitter. By taking advantage of tailored audience lists, businesses can push advertisements to more precise groups than ever before,...
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The Top 15 Social Media Marketing Strategy Mistakes to Avoid
Social media has the ability to be an effective and cost controlled method for reaching out to potential consumers, engaging with current fans and helping increase sales. But, businesses are losing...
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